Idea Cellular, India’s 3rd largest mobile operator has now launched its ‘Gold Standard’ 3G services in Bihar & Jharkhand. Local citizens, business communitiesBihar & Jharkhand and domestic and international travelers to destination like Bodg Gaya can now avail Idea’s 3G services to connect with the world of faster Internet, Video Conferencing, Mobile TV, IdeaMall Application Store, besides many other infotainment services.
IdeaMall is Idea’s Application Store which offers an entire catalogue of games and applications on Web & Mobile platforms. The application store will give Idea’s customers a superior user interface, transparent and affordable pricing, and all of Idea’s 2G and 3G subscribers using mobile handsets that support web browsing will be able to choose from more than 30,000 applications – both free and paid.
Idea’s national 3G footprint is progressively growing at the rate of 10 towns per day and it will cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.
Idea 3G Bihar & Jharkhand Tariff Plans
Sacet Based
| MRP (In Rs.) | Free Data (In MB) | Validity (In days) | Charges after Free Usage |
| 7* | 20 | 1 | 10p/10 KB |
| 49* | 100 | 3 | 10p/10 KB |
Esjoy Double Data Usage benefit till 31st Dec 2011
Usage Based – Prepaid
| MRP (In Rs.) | Free Data (In MB) | Charges after Free Usage |
| 99* | 200 | 10p/10 KB |
| 198* | 500 | 10p/10 KB |
| 449* | 1200 | 10p/10 KB |
| 599* | 2048 | 2p/10 KB |
| 649* | 2500 | 2p/10 KB |
| 749* | 4096 | 2p/10 KB |
| 849* | 6144 | 2p/10 KB |
| 1249* | 10240 | 2p/10 KB |
Validity includes date of recharge
* Enjoy Double Data Usage benefit till 31st Dec 2011
Usage Based – Postpaid
| MRP (In Rs.) | Free Data (In MB) | Charges after Free Usage |
| 100* | 200 | 5p/10 KB |
| 200* | 500 | 5p/10 KB |
| 450* | 1200 | 5p/10 KB |
| 599* | 2048 | 5p/10 KB |
| 650* | 2500 | 5p/10 KB |
| 750* | 4096 | 5p/10 KB |
| 850* | 6144 | 5p/10 KB |
| 1250* | 10240 | 5p/10 KB |
| 2500* | 4 GB | 2p/10 KB |
| 5000* | 7.5 GB | 2p/10 KB |
* Enjoy Double Data Usage benefit till 31st July 2011
Time Based
| MRP (In Rs.) | Free minutes | Validity (In days) | Charges after Free Usage |
| 20 | 20 | 1 | Rs 3/min |
| 44 | 50 | 1 | Rs 3/min |
| 79 | 60 | 3 | Rs 3/min |
| 149 | 120 | 7 | Rs 3/min |
Data Rate Cutter – Prepaid
| MRP (In Rs.) | Rate | Validity (In days) |
| 54 | 1p/10 KB | 30 |
Validity includes date of recharge
Data Rate Cutter – Postpaid
| MRP (In Rs.) | Rate | Validity (In days) |
| 54 | 1p/10 KB | 30 |
Dongle Based – Prepaid FRC
| MRP (In Rs.) | Free Data (In GB) | Charges after Free Usage |
| 109 | 1 | 5p/10KB |
| 498 | 5 | 5p/10KB |
| 1110 | 3 | 5p/10KB |
Dongle Based – Prepaid
| MRP (In Rs.) | Free Data (In MB) | Charges after Free Usage |
| 99* | 200 | 5p/10KB |
| 198* | 500 | 5p/10KB |
| 449* | 1200 | 5p/10KB |
| 598* | 2048 | 2p/10KB |
| 650* | 2560 | 2p/10KB |
| 750* | 4096 | 2p/10KB |
| 850* | 6144 | 2p/10KB |
| 1250* | 10240 | 2p/10KB |
| 2000 | 6144 | 2p/10KB |
Validity includes date of recharge
Validity for MRP 2000 is 180 days
Dongle Based – Postpaid
| MRP (In Rs.) | Free Data (In MB) | Charges after Free Usage |
| 598* | 1024 | Rs. 5/MB |
| 650* | 1280 | Rs. 5/MB |
| 750* | 2048 | Rs. 5/MB |
| 850* | 3072 | Rs. 5/MB |
| 1250* | 5120 | Rs. 5/MB |
| 2500 | 12288 | 2p/10 KB |
| 5000 | 30720 | 2p/10 KB |
* 50% off on rentals for first 2 Cycles only
Idea’s 3G services are now available in 15 circles – Andhra Pradesh, Bihar, Delhi, Gujarat, Haryana, Himachal Pradesh, Karnataka, Kerala, Kolkata, Madhya Pradesh, Maharashtra & Goa, Mumbai, Tamil Nadu, UP East & UP West. Currently, 10% of Idea subscribers in these markets are said to be using 3G enabled handsets. It is expected that these users will be the early adopters of 3G services.
Idea’s 3G services will offer the best mobile experience in downloading songs, streaming videos on YouTube, streaming audio, photo updates on Facebook, mail and other online media, movie downloads, watching mobile TV, e-mailing with attachments, blog postings, viewing photos, and Flash & HD Gaming. Idea 3G users will experience speed up to 21 Mbps on 3G handsets, and higher speed on other devices depending on the device capability.
Idea has introduced Time based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. Idea has introduced affordable 3G tariff plans for both prepaid and postpaid users in Kerala. To promote usage, Idea has introduced ‘sachet’ pricing offering attractive trial packages with per day billing.
To know more about Idea’s 3G services, and to check handset compatibility, customers can log onto www.ideacellular.com/3g or SMS 3G to Toll Free No. 54777. To feel the difference personally, mobile users can experience 3G services at special ‘Experience Kiosks’ set up inside Idea outlets.
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