Today is our first MNP anniversary, Idea adds about 20 lakh customers

Today is the first anniversary of Mobile Number Portability in India. Exactly a year ago, Mr. Kapil Sibal announced the launch of MNP for all the consumers in India. As per the data released by TRAI, by the end of November 2011 about 25.84 crore subscribers have submitted MNP Request to switch their Mobile Opertor.

As soon as the MNP was launched, each Telecom Operator came up with its unique Ads and Plans to woo subscribers. Idea with its tag line, “No Idea, Get Idea” seems to have benefitted the most. Idea is now sitting on the top position in terms of Net Additions made during the whole last year. Idea has a net gain of about 2 Million subscribers (1,980,000 to be exact).

Ever since MNP launched, only 3 Operators have managed to remain positive in terms of net additions, Idea leads the pack, next comes Vodafone and the third is a Regional Player, Loop Mobile for Mumbai. Even our largest Telecom Operator, Airtel has turned RED in terms of net additions, loosing about 40,000 subscribers. The biggest loser is Reliance, followed by Tata (Indicom & Tata Docomo jointly). RCom has lost about 4,80,000 GSM subscribers & 8,60,000 CDMA subscribers. Tata Docomo CDMA (Tata Indicom) has lost 8,00,000 customers and Tata Docomo lost 1,84,000 customers.

India is divided in to two Zones for MNP. In MNP Zone-I (Northern & Western India) maximum number of requests have been received in Gujarat (24.86 lakh) followed by Maharashtra (21.00 lakh) whereas in MNP Zone-II (Southern & Eastern) maximum number of requests have been received in Karnataka (22.91 Lakh) followed by Andhra Pradesh Service area (22.71 lakh). In the month of November-2011, total number of subscribers who have submitted their request for MNP is 26.71 lakh.

Other interesting figures released by TRAI

The number of telephone subscribers in India increased to 917.33 Million at the end of November, 2011 from 914.59 Million at the end of October 2011, thereby registering a growth rate of 0.30%. The share of Urban subscribers has marginally declined from 66.23% to 66.11% whereas share of Rural Subscribers has marginally increased from 33.77% to 33.89% in the month of November, 2011. With this, the overall Tele-density in India reaches to 76.18 at the end of November, 2011 from 76.03 of the previous month.

Out of the total 884.37 Million subscribers, 635.39 Million were active on the date of Peak VLR for the month of November 2011. The total active VLR number excludes the CDMA VLR figure of BSNL, as the service provider has not provided the VLR figures of their total CDMA subscriber base of 4.48 million. The proportion of VLR subscribers is approximately 71.85% of the total wireless subscribers base reported by the service providers. Circle-wise, J&K has the highest proportion of VLR subscribers with 81.63% followed by Assam (77.91%) and M.P. (77.46%); Mumbai has the lowest proportion with 60.17%. Service Provider wise, Idea leads the tally with 92.26% followed by Bharti (89.86%); Etisalat is at the bottom with 25.37%.

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