Idea Cellular today announced the launch of its 3G services beginning with the states of MP & Chattisgarh, Gujarat and Himachal Pradesh today. To mark the occasion, Idea unveiled a new 3G logo. The new branding will be implemented throughout India, across all customer touch points. Idea has set up ‘Experience Kiosks’ to provide a flavour of the services that customers can opt for. These will be available to all users at select ‘My Idea’ stores.
On the occasion of the 3G launch, Mr. Himanshu Kapania, Deputy Managing Director, Idea Cellular said: “3G services will mark the beginning of the next phase of India’s telecom growth story and bring the sector on par with the most advanced telecom markets in the world. Beginning today, Idea subscribers will be the first in India to experience the Gold Standard in 3G services.”
Idea’s 3G services will be available in 200 towns by mid April ’11, progressively growing at the rate of 10 towns per day to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.
Speaking about the 3G network rollout, Mr. Ambrish Jain, Director – Operations, Idea Cellular, said: “Beginning with MP, Chattisgarh, Gujarat and HP, Idea’s 3G services will expand in a progressive manner to provide expansive coverage across 4,000 towns by year end. Idea will target areas of industrial and commercial activity, centers of learning, and high potential rural hinterlands where broadband is yet to make a breakthrough. Idea has set up the most extensive customer service network to educate customers on 3G and support their requirements, across the country.”
Idea’s 3G services will enable users to avail Video Conferencing, IdeaMall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing. IdeaMall is Idea’s Application Store which offers an entire catalogue of games and applications on Web & Mobile platforms.
Idea has introduced Time based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. To promote usage, Idea has introduced ‘sachet’ pricing offering attractive trial packages with per day billing.
To know more about Idea’s 3G services, and to check handset compatibility, customers can log onto www.ideacellular.com/3g or call Idea’s customer care helpline: 12345. To feel the difference personally, mobile users can experience 3G services at special ‘Experience Kiosks’ set up inside ‘My Idea’ Stores.
Idea has also launched a Data Rate Cutter STV that reduces the charges to 1p/10kb which is valid for 30 days. It is priced at Rs. 55 for both prepaid & postpaid customers in MP & Chattisgarh and in Gujarat Prepaid STV is priced at Rs. 65 whereas Postpaid STV is for Rs. 55.
The tariffs for Himachal Pradesh are yet to be announced. Tocheck 3G tariffs, click here